Our Story

Our brand was born from a deep appreciation for the women who have shaped us and the
cultures that have nurtured us.

Inspired by the women in our lives and the rich tapestry of our upbringing, we create clothing that reflects the vibrant spirit of tradition and the allure of sustainable fashion. Our founder's journey traces back to childhood memories of visiting local designers with her mother, where every fabric transformation sparked wonder and curiosity.
Inspired by the women in our lives and the rich tapestry of our upbringing, we create clothing that reflects the vibrant spirit of tradition and the allure of sustainable fashion. Our founder's journey traces back to childhood memories of visiting local designers with her mother, where every fabric transformation sparked wonder and curiosity.

From these early experiences, a passion for local, traditional, and sustainable fashion blossomed. As our founder, Rajvi Shah, grew, so did her appreciation for originality and creativity, which led her to the States where she spent 4 years studying fine arts with a specialization in fashion & textile.

She moved to New York City to work with brands in the prêt & jewelry industry which formed the basis of Barsé’s print-focused design language.

Taking cues from family breakfasts, safari trips, and first sip of coffee in the morning, Rajvi hand-illustrates each print which is then laid out on hand crafted fabrics.This ethos of translating simple pleasures into custom-drawn prints became the cornerstone of Barsé, where we encourage individuals to embrace their own style journey and celebrate the beauty of their heritage.

Barsé serves as an ever-flowing wellspring of inspiration, drawing deeply from the jar of lived experiences that color our lives. The vibrant designs and introspective messaging are reflections of the world the brand seeks for its audience.

With each handcrafted piece, we invite you to join us in honoring the women who inspire us and the cultures that shape us. Let Barsé be more than just clothing – let it be a reflection of your individuality, curated by the remarkable women who surround you.